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RED LINE
RESTYLING OF A COMMERCIAL AREA
The project focuses on the urban revitalization of abandoned buildings. Stemming from an in-depth analysis of the surrounding area, the project aims to address existing challenges by introducing an elevated platform, serving as a pivotal public space to invigorate commercial activity.
TYPOLOGY
LOCATION
YEAR
DESIGN TEAM
ACHIEVEMENTS
Urban requalification
Città di Castelllo
2020
Giuseppe Marrone, Francesco Pio Angelilli,
Giovanni Maria Valentini, Mattia Mencarelli
First Prize in I AM A SHOPPING MALL - UniPG
RED LINE
RESTYLING OF A COMMERCIAL AREA
Project winner of the telematic competition I AM A SHOPPING MALL, concept for the restyling of a shopping area in Città di Castello (IT).
The project idea was born after a preliminary analysis of the area surrounding the intervention area.
SITE
VIABILITY
SITE FUNCTIONS
SITE
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To cope with the criticalities of the area and increase the turnout within the commercial activity of our interest, the project provides for the creation of an elevated plan that will constitute the missing public centrality.
CONCEPT
CONCEPT
ROSSO PLASTICA - Alberto Burri
CONCEPT
1/3
The project includes the installation of a metal wall that constitutes the skeleton of a green wall, requested by the client, which generates a play of light and shadow that can be observed during the day.
PLAN
ELEVATIONS
PLAN
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The totem of the area, obtained from an old bridge crane, with the metal sculptures placed inside the green areas, create a bridge between old (former mechanical workshop) and new, thus recalling the industrial character of the area.
RED LINE
RED LINE
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